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Greece, N.Y. —
Yogen Fruz opened a new store at Greece Ridge Mall on Sept. 9. Yogen Fruz, which has 1,100 stores in over 25 countries, including one at Eastview Mall in Victor, is known for a create-your-own style, with low-fat, non-fat or no-sugar-added frozen yogurt and 16 varieties of fruit mixed in.
About the business
Name of business: Yogen Fruz
Address: The Mall at Greece Ridge, 271 Greece Ridge Center Drive
Name of owner: George Traikos
Town or village where owner(s) live: North Chili
Number of full-time employees, excluding owners: 0
Number of part-time employees, excluding owners: 8
Service(s) or product(s): Three basic product lines that include smoothies, “top it” desserts (soft serve yogurt with fresh fruit and toppings) and “mix it” desserts (signature product, frozen yogurt mixed with fruit).
Website: www.yogenfruz.com/home
If retail, days and hours of business: Monday-Friday 10 a.m.- 9:30 p.m.; Sunday from 11 a.m. -6 p.m.
Q&A with owner George Traikos
The movie, TV program or song that best portrays what your business is like:
Any Boston album
Stroke of luck or moment of inspiration that made your business possible:
In the March 2008 issue of Business Week there was an article saying that Yogen Fruz was coming to the United States... Then I went on their website, and made a phone call, and then I went to Canada to find out more about the company. I liked the product and the people. It happened to have everything, and the next question was would this be a good business for the United States. I looked around and knew that yogurt was a big craze in California that was growing, and California is the leader of a lot of things. It’s a product that is naturally good, it’s not something that just came out of a lab. Upstate New York had a solid economy, and that was about right in the middle of when Bear Stearns went under. I thought the worst was behind us, so I looked into this. We negotiated the deal. ... I opened the first store at Eastview Mall and the lines poured in immediately. I was at the register and I couldn’t even punch out fast enough. People would pay and come back with empty cups and go back to the end of the line.
If you could have dinner with one person, living or dead, you’d choose:
Alexander the Great
Yogen Fruz opened a new store at Greece Ridge Mall on Sept. 9. Yogen Fruz, which has 1,100 stores in over 25 countries, including one at Eastview Mall in Victor, is known for a create-your-own style, with low-fat, non-fat or no-sugar-added frozen yogurt and 16 varieties of fruit mixed in.
About the business
Name of business: Yogen Fruz
Address: The Mall at Greece Ridge, 271 Greece Ridge Center Drive
Name of owner: George Traikos
Town or village where owner(s) live: North Chili
Number of full-time employees, excluding owners: 0
Number of part-time employees, excluding owners: 8
Service(s) or product(s): Three basic product lines that include smoothies, “top it” desserts (soft serve yogurt with fresh fruit and toppings) and “mix it” desserts (signature product, frozen yogurt mixed with fruit).
Website: www.yogenfruz.com/home
If retail, days and hours of business: Monday-Friday 10 a.m.- 9:30 p.m.; Sunday from 11 a.m. -6 p.m.
Q&A with owner George Traikos
The movie, TV program or song that best portrays what your business is like:
Any Boston album
Stroke of luck or moment of inspiration that made your business possible:
In the March 2008 issue of Business Week there was an article saying that Yogen Fruz was coming to the United States... Then I went on their website, and made a phone call, and then I went to Canada to find out more about the company. I liked the product and the people. It happened to have everything, and the next question was would this be a good business for the United States. I looked around and knew that yogurt was a big craze in California that was growing, and California is the leader of a lot of things. It’s a product that is naturally good, it’s not something that just came out of a lab. Upstate New York had a solid economy, and that was about right in the middle of when Bear Stearns went under. I thought the worst was behind us, so I looked into this. We negotiated the deal. ... I opened the first store at Eastview Mall and the lines poured in immediately. I was at the register and I couldn’t even punch out fast enough. People would pay and come back with empty cups and go back to the end of the line.
If you could have dinner with one person, living or dead, you’d choose:
Alexander the Great
